Adherence to the provisions contained within our Code of Marketing Practice is a requirement of each CAHI member company. The Code has and continues to evolve to address the changing needs of the animal health industry.
Click here to review our Code.
Our Code in Action
On October 30, 2012 the Code of Marketing Practice Review Committee met and arbitrated a complaint that was lodged by Elanco against Novartis Animal Health Canada.
A requirement of the Code of Marketing Practice is publication of a notice in the Canadian Veterinary Journal of an arbitration decision. A copy of that notice pertaining to the October 30th, 2012 decision can be found here.